FREE online courses on Financial Management and Creating Value - Chapter 4 -
Course Summary
Everyone from the Accounting Department to the Shareholder
must see through the traditional accounting model. We need to break our
addiction to earnings and recognize how to measure real performance. When we
look at "value", we have a much more comprehensive way of measuring performance
within an organization. The Finance and Accounting Department can play a lead
role in making this transformation over to value-creation. The main objective is
to increase values as opposed to earnings. In his book Quest for Value, G.
Bennett Stewart III points out that "share prices are the result of discounting
future expected cash flows, not earnings."
What a Manager does with cash determines value. The limited
resources of the organization must be deployed in a manner that increases value.
This requires that decisions be made based on generating returns from resources
invested that are higher than the cost of capital. Value Based Management is the
formal program for managing the organization around these principles. Value
Based Management will include ways of measuring value, such as Economic Value
Added, Cash Flow Return on Investment, and Residual Cash Flow. All three of
these approaches to measuring value depart from the traditional accounting
model. For example, there is a real cost associated with the use of capital and
this should be recognized in the determination of residual income.
In order to create value, we can initiate financial
restructurings where appropriate. According to the
Wharton
Business School,
financial restructurings such as Leveraged Buy Outs and Recapitalizations have
the biggest payoffs followed by asset restructurings like spin offs and sell
offs. Organizational restructurings, such as downsizing, are not good sources of
value-creation. Also, don't be afraid to use debt as part of a financial
restructuring.
Finally, real sources of value go beyond financial
restructurings. They include things like great customer service or extremely
efficient production operations. When a company can reinvent itself, like the
way IKEA sells furniture or the way ebay executes auctions, you will invariably
find very high sources of value. The ability to engage in innovative
strategizing and change how things are done is by far the greatest source of
value-creation.